Brand Guidelines
Building with joy
A brand identity rooted in joy, craftsmanship, and community.
Our Philosophy
Why builders.mk exists and what we're changing
Macedonia doesn't need more capital.
It needs more builders.
A place to hang out and share as we build—bridging the gap between engineers who ship features and founders who ship products.
Ship real products
Not just ideas or plans. Actual products that people can use, touch, and give feedback on.
Feel joyful
Building should be exciting, not scary. Celebrate small wins, learn from failures together.
Share the journey
Real numbers, honest struggles, actual wins. We learn by watching each other build.
Character Assets
Three builders representing our diverse community
Builder 01
#FFD916 • Yellow
Builder 02
#E7832B • Orange
Builder 03
#FF0084 • Pink
Brand Personality
Three core traits that define how we communicate, design, and show up in the world
Joyful
Optimistic and uplifting — we celebrate the process as much as the outcome.
Independent
For builders, indie hackers, and solopreneurs — creating on your own terms.
Connected
We're stronger together — celebrating collaboration, sharing, and community.
Tone of Voice
- "Let's build something amazing together!"
- "Ship fast, learn faster"
- "You've got this 💪"
- "Real builders, real tools, real results"
- "Leverage synergies to optimize outcomes"
- "Enterprise-grade solutions for stakeholders"
- "Revolutionary paradigm shift"
- "Best-in-class industry-leading platform"
The Smile
At the heart of our identity is a simple smile—representing joy, connection, and the human spirit of building.
The universal language
A smile transcends language and culture. It's the first thing we share when we meet, and it's how we celebrate together.
Building with joy
Every project should bring a smile. Whether it's the first line of code or the first paying customer, we celebrate the journey.
Creative Expressions
Original Blue
#2B5CE7 • Trust
Warm Yellow
#FFB84D • Joy & Optimism
Warm Orange
#E7832B • Energy
Warm Pink
#FA44A2 • Connection
The Dot
That small yellow accent at the end of builders. — it's you
The accent of joy
In yellow—the color of sunshine and optimism. It's the joy that punctuates everything we do.
You are here
Every builder is a dot in our community. Small but significant. Your presence adds warmth and light.
We ship
The period marks completion. We don't just talk about building—we finish, we ship, we punctuate our work with real products.
Connecting Builders Across Macedonia
Each yellow dot represents a builder in our growing network 🇲🇰
Together, we're Macedonia's future.
Logo Variations
Our logo family adapts to any context while maintaining its joyful spirit.
Full Wordmark
Color Logo
Primary — Use on light backgrounds
Black & White
Alternative — For print or minimalist contexts
Color Inverse
Use on dark backgrounds
B&W Inverse
High contrast alternative
Icon Mark
Use the mark for social media profiles, favicons, and small spaces where the full logo won't fit.
Color Mark
Primary icon
Black Mark
Minimal version
White Mark
Dark backgrounds
Usage Guidelines
- • Maintain clear space around the logo
- • Use approved color variations
- • Keep the smile joyful and intact
- • Ensure good contrast with backgrounds
- • Rotate, skew, or distort the logo
- • Change the colors or add effects
- • Separate elements or rearrange
- • Place on busy or low-contrast backgrounds
Color Palette
Warm, optimistic colors that bring joy and energy to everything we create.
Primary Colors
#2B5CE7
Trust, action, confidence
#FFB84D
Optimism, energy, warmth
#FF7F5C
Creativity, passion, making
Secondary Colors
#FFE5A3
Highlight
#FFD93D
Accent
#9B87FF
Creative
#7B68EE
Deep Purple
Neutrals & Backgrounds
#FFF9F0
Cream Base
#FFFFFF
Pure White
#F3F4F6
Light Gray
#374151
Dark Gray
#111827
Almost Black
Typography & Voice
Clear, bold, and human—just like our builders
Primary • Figtree
Build
Direct, readable, strong—for everything we say
Accent • SkolaSans Italic
joy
Warm, human, memorable—for moments that matter
We're serious about building
Figtree brings strength. SkolaSans brings soul. Together, they tell our story.
Keep Building
Every builder adds a smile to our community
Use these guidelines to create with joy, craft with intention, and stay connected to what makes builders special.
Join the Movement