Multi-Channel B2B Attribution for Agencies
Digital marketing agencies and GTM agencies with 5-50 employees managing B2B clients—performance marketing agencies running Google Ads + LinkedIn Ads, HubSpot partner agencies, and demand generation agencies with clients in 60-120 day sales cycles
Frustrated that enterprise attribution tools cost $2,200+/month (HockeyStack) or $750-999/month (Dreamdata)—uneconomical per-client. Lightweight tools like Fibbler only cover LinkedIn, leaving Google/Meta as separate manual reports. HubSpot's native attribution requires Enterprise tier ($3,600/mo). iOS 14.5 broke 75% of their tracking, making client ROI conversations a guessing game.
A multi-channel B2B attribution platform built for agency economics: one subscription covers unlimited client workspaces, white-label reporting, and all major ad channels (Google, LinkedIn, Meta, Microsoft) plus HubSpot/Salesforce CRM integration. 48-hour time-to-first-insight, not weeks.
- Fibbler ($89-159/mo) — LinkedIn-only, no Google Ads, Meta, or Microsoft attribution
- HockeyStack ($2,200+/mo) — 25x more expensive, 'steep learning curve, took weeks for things to click'
- Dreamdata ($750-999/mo) — 'Expensive and takes a while to learn, you'll probably need other tools alongside it'
- Multi-channel in one view — Google Ads, LinkedIn, Meta, Microsoft Ads attribution unified with CRM revenue
- Agency-native pricing — Per-agency flat rate with unlimited client workspaces (not per-client fees)
- 48-hour time-to-value — Pre-built integrations, no-code setup, instant dashboards (not weeks)
Agencies can finally show clients exactly which campaigns drive revenue, retain more clients through proven ROI, and confidently expand budgets—without enterprise-grade costs or month-long implementations.
$50,000-85,000/mo
12-16 weeks
Marketing agencies, GTM agencies, performance marketing agencies (5-50 employees, managing $50K-$2M monthly ad spend across clients)
The Problem
Agencies can't prove ROI across channels without enterprise-priced tools ($2,200+/mo) or stitching together single-channel solutions. 68% of B2B marketers cite correct attribution as their biggest challenge, while only 29% are 'extremely confident' in their attribution accuracy. iOS 14.5 eliminated 75-80% of tracking signals, and B2B buyers now touch 14+ touchpoints over 92-day cycles—creating attribution chaos that agencies struggle to solve affordably.
Real people expressing this pain
Ferebeemail
"We're exploring external tools for multi-touch attribution because we haven't been happy with the accuracy of HubSpot's native functionality... B2B SaaS company with long sales cycles and multiple stakeholders involved in deals."
HubSpot Community
G2 Verified Reviewer
"Set up is a huge learning curve. Even if you get a great CSM, it took weeks for things to 'click'. If you are the one setting up the tool, be prepared to block off your calendar for at least a week to fully dive in."
G2 (HockeyStack)
G2 Verified Reviewer
"Extremely disappointing customer service—the worst I have seen in years. The attribution system is consistently buggy and unreliable, causing more harm than good."
G2 (Triple Whale)
G2 Reviewer
"It's expensive and takes a while to learn how to use it effectively. And at the end of the day you'll probably need other reporting tools to use alongside it."
G2 (Dreamdata)
Capterra Reviewer
"Customer support is good but terms when you are locked in a 12-month contract is insane and the tech is hard to set up (took almost 3 weeks). Everytime you change something in your CRM, Ruler will not work... Wasted money."
Capterra (Ruler Analytics)
Session Media
"B2B marketing attribution reporting is broken... This is one of many quote requests where the message didn't align with the attribution source concluded by either Google Analytics or HubSpot. I've spoken to many marketers who find that their data doesn't mirror how the user actually found out about them."
Supermetrics Blog
Ascend2 Research
"Only 29% of marketers are 'extremely confident' in the accuracy of these reports. The rest... not so much, if not at all."
Market Signals
Market Size
$4.74B + $2.43B = $7.17B TAM. SAM: $1.5B
Growth Rate
13-17% CAGR
Search Trends
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Competitors
Fibbler
Growth: $89/mo (1 user) • Unlimited: $129/mo • Agency: $159/mo (2 accounts)
LinkedIn impression-to-pipeline attribution—lightweight, fast-setup for SMB B2B. 2,000+ customers.
Weaknesses
- • LinkedIn-only — no Google Ads, Meta, or Microsoft attribution
- • Agencies need separate tools for each channel
- • Feature requests for multi-channel ignored
Ruler Analytics
Small: £179/mo • Medium: £584/mo • Large: £999/mo (12-month contracts required)
Multi-channel attribution with call tracking focus. Strong in UK market.
Weaknesses
- • Dated UI
- • Rigid 12-month contracts
- • 2-3 week setup time
Dreamdata
Free tier (limited) • Team: ~$750-999/mo • Business: ~$2,499/mo
B2B revenue attribution with AI signals and activation features. Strong in mid-market.
Weaknesses
- • Expensive at scale
- • Limited customization
- • Slow UI, 'clunky' design
Factors.ai
Free (200 accounts) • Basic: $399/mo • Growth: Custom. LinkedIn AdPilot add-on $1,000+/mo.
Account intelligence + attribution for mid-market ABM teams.
Weaknesses
- • Processing delays (60+ minutes)
- • Limited integrations
- • Rigid dashboards
HockeyStack
$2,200/mo minimum (was $949/mo in 2023). Volume-based pricing.
Enterprise B2B revenue attribution and GTM intelligence platform. Raised $20M Series A.
Weaknesses
- • Steep learning curve, weeks to implement
- • Requires technical owner
- • Price increased 130%+ in 2 years
Triple Whale
GMV-based: Starter $129/mo → Pro $449/mo. $1M GMV brand pays ~$429/mo.
E-commerce attribution for Shopify DTC brands. Not for B2B.
Weaknesses
- • Shopify-only, not for B2B
- • Buggy attribution system
- • Terrible customer support
Usermaven
Starter: $14/mo (100K events) • Premium: $49-99/mo (1M events) • Enterprise: Custom
Privacy-first analytics with attribution features. GA alternative positioning.
Weaknesses
- • Event-based pricing unpredictable
- • Attribution not in all plans
- • Lacks agency-specific features
Value Ladder
Channel ROI Calculator
FreeFree spreadsheet/tool that estimates cross-channel attribution gaps based on agency inputs (ad spend, CRM data, sales cycle length). Shows agencies how much revenue visibility they're losing.
Creates problem awareness. Quantifies the attribution gap in dollars. Immediate download after email signup.
Starter
$49/mo3 client workspaces, Google Ads + LinkedIn Ads attribution, HubSpot integration, basic dashboards. Entry price removes adoption friction.
Prove ROI for 3 clients across top 2 B2B ad channels. First attribution insights in 48 hours.
Growth
$149/mo10 client workspaces, all ad channels (Google, LinkedIn, Meta, Microsoft), HubSpot + Salesforce, white-label reports, custom dashboards.
Full multi-channel attribution for growing agencies. White-label enables client-facing delivery.
Agency Pro
$399/moUnlimited client workspaces, API access, custom integrations, dedicated success manager, full white-label (custom domain), SOC2 compliance.
Scale for large agencies (20+ clients). Custom workflows. Enterprise security for compliance-sensitive clients.
Russell Brunson's framework for structuring your offers. Start free, build trust, then offer more value at higher prices.
Lead Magnet
Free value to build trust and capture leads.
Frontend Offer
Low-ticket product to convert leads to paying customers.
Core Offer
Your main product or service. Most revenue comes from here.
Backend Offer
Premium high-ticket offer for your best customers.
Why it works: You build trust at each step. By the time someone reaches your highest offer, they already know and trust you.
Learn more about the Value Ladder in Russell Brunson's book · Russell Brunson
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Value Equation Breakdown
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8.0/10
↑ Maximize these
Show clients exactly which campaigns drive revenue, retain more clients through proven ROI, and confidently expand budgets—all from one dashboard. 9/10
Fibbler proved this works at $89/mo for LinkedIn-only (2,000+ customers). HockeyStack raised $20M at $2,200/mo. Market validated—gap is pricing. 7/10
↓ Minimize these
First attribution insights within 48 hours of setup—not weeks like HockeyStack. Pre-built integrations, instant dashboards. 8/10
No-code setup, HubSpot/Salesforce native, connect ad accounts in 10 minutes. Unlike HockeyStack ('block your calendar for a week'). 8/10
Alex Hormozi's Value Equation from $100M Offers. The higher your score, the easier your offer is to sell.