ChannelSync - CRM Attribution Sync for Marketing Teams
Channel-to-revenue data, inside your CRM
- For
- Marketing teams, marketing analysts and growth teams at B2B and lead-gen companies that run their pipeline in a CRM such as HubSpot or Salesforce
- Who are
- Frustrated by ad-platform numbers that don't match real sales, lead data scattered across forms, ad platforms and spreadsheets, and having to prove channel ROI to executives by hand
- We build
- A lightweight attribution sync that captures the source and campaign of every lead and writes reconciled channel, campaign and revenue data into CRM contacts and deals, with shared reports for marketing and sales
- Unlike
-
HubSpot, which locks teams into annual contracts, seat-based upsells and steep tier jumps ($12 to $800 a month in one review) just to unify dataCometly, which is built for media buyers and ad optimisation, and one reviewer calls it 'just another UI' and 'useless for B2B use cases'GA Connector and Heeet, which focus mostly on Salesforce and have setup that can be time-consuming with varied configurations
- We deliver
-
Channel, campaign and revenue fields written natively into CRM records, so reports live where sales already worksA guided setup that reaches a first reconciled channel-to-revenue report quickly, even on complex stacksTransparent flat pricing with monthly terms and no seat-based paywalls on core reporting
- So that
- Marketing teams can prove which channels and campaigns drive leads, customers and revenue, retire their attribution spreadsheets, and move budget to what works with confidence
TypeScript / Node.js
N
Next.js
P
PostgreSQL
C
CRM OAuth APIs (HubSpot, Salesforce)
The Problem
Marketers say ad-platform numbers 'were not syncing up with our funnel sales', and lead data sits 'across forms, ad platforms, and spreadsheets', so marketing and sales end up 'looking at different numbers'. Proving ROI to executives is described as 'every marketer's nightmare'.
“Previously we were using another attribution company as well as trying to rely on Facebook's data. Both were not syncing up with our funnel sales.”
G2 Review β“Some platforms have a tendency to over-report their conversions. Cometly gives us a more precise look at the customer journey.”
G2 Review β“After struggling with other tracking tools and splitting platforms into separate funnelsβa total nightmareβCometly simplified everything.”
Trustpilot Review β“Before, our lead data was scattered across forms, ad platforms, and spreadsheets, and marketing and sales often ended up looking at different numbers.”
G2 Review β“meetings focus on what to do next instead of debating whose numbers are correct”
G2 Review β“Comparing data and contacts coming from a wide variety of sources to form a full funnel”
G2 Review β“Finding Cometly and integrating it into our marketing has given us more time to create ads and less time on exporting and blending data manually.”
G2 Review β“For some time, I searched for a platform that could integrate our offline sales into our ad platforms, and to be honest I did not think there was a platform out there that would accommodate what we were looking to do.”
G2 Review β“Right now it's currently helping us define and report our Marketing attribution and prove ROI to our shareholders which is every marketer's nightmare.”
G2 Review β“I particularly value that Heeet accomplishes something that multiple agencies told me was impossible - accurately attributing Google and LinkedIn ad activity to actual revenue outcomes.”
G2 Review β“Our ability to track our leads has alwasy been a problemas we don't make any online sales”
G2 Review β“Sometimes it takes a bit too long to set it up if you have complex Tech Stack.”
G2 Review βMarket Signals
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Competitors
Attribution tool that pushes marketing performance data into Salesforce. Reviewers use it to connect SEO, Google and LinkedIn activity to leads, pipeline and revenue.
All-in-one CRM and marketing automation suite. Reviewers use it as a central source of data that unifies leads, campaigns and the sales pipeline. It is broader than a dedicated attribution tool.
it has a plan that goes from $12 a month and the next lowest plan is $800 a month!
Attribution and ad-tracking platform for media buyers, agencies and performance marketers. It ties leads and sales back to ad campaigns and feeds that data back to ad platforms to improve optimisation.
Its just another tool with a bunch of complicated options, the pricing is also too high.
Connector that links Google Analytics and Google Ads data to CRM records, mostly Salesforce, so lead sources and lifetime value are visible in the CRM without coding.
The setup process can be time-consuming due to varying client configurations.
No review evidence was collected. It is listed as a seed competitor in marketing attribution.
No review evidence was collected for this product. Salesforce appears in the evidence only as the CRM that Heeet and GA Connector users sync data into, so it also works as a target CRM.
How the offer ladders up
A spreadsheet and checklist that maps UTM and referrer values to standard channels (organic search, paid search, organic social and more) and highlights where CRM source data goes missing.
Connect a CRM read-only and see the share of contacts and deals with missing or conflicting source data, plus a basic channel-to-lead report.
Continuous attribution sync into HubSpot or Salesforce with channel, campaign and revenue fields on contacts and deals, multi-touch views and shared marketing and sales dashboards.
Adds offline conversion write-back to ad platforms, multiple CRMs and workspaces, custom attribution models, warehouse export and a hands-on setup session for complex stacks.
Value Equation Breakdown
Alex Hormozi's framework for understanding if an idea will be easy to sell. Higher scores = easier sell.
6.8/10
βMaximize these
Every lead and deal in the CRM carries its true source and campaign, so marketing and sales share one set of numbers and can show revenue by channel to executives. Accuracy still depends on tracking coverage and cookie and consent limits, so it will not be a perfect view.
Fairly high. Reviewers of Cometly, Heeet and GA Connector describe fixing mismatched ad data and attributing revenue that agencies called impossible. Rising Google Trends for marketing attribution (+75%) and lead tracking (+120%) confirm demand. The risk is trust in a new, unproven vendor.
βMinimize these
Target is a first reconciled channel report within a day of connecting the CRM and analytics. Complex stacks can take days to a few weeks, which reviewers flag as a common barrier.
Teams must connect their CRM and analytics or ad accounts, install a tracking snippet, map channel taxonomies and retire spreadsheet reporting. Switching away from HubSpot's native attribution or an existing tool carries migration and trust costs.
Alex Hormozi's Value Equation from $100M Offers. The higher your score, the easier your offer is to sell.
Understanding the Value Ladder
The Value Ladder structures your offers in ascending levels of value and price. Start with something irresistible and low-barrier, then build trust and deliver more value at each step up.
Why it works
The stages
Free value that builds trust and captures leads.
Low-ticket product that converts leads into buyers.
Your main product delivering the full solution.
Ongoing value through memberships or add-ons.
Premium, high-ticket solution for your best customers.
Framework: Russell Brunson β DotCom Secrets