DemoFlow - AI Demo Builder for Product Managers
Ship features. Demos update themselves.
- For
- Product Managers at fast-moving B2B SaaS companies who ship features weekly and demo constantly to internal teams, beta users, and prospects
- Who are
- Frustrated by spending hours manually preparing demos, worrying about environment failures during live calls, and constantly remaking demo materials every time the product updates—while deals leak to competitors who can show features faster
- We build
- An AI-powered platform that auto-generates interactive, branded product demos directly from your live product and updates them automatically when you ship—requiring zero video recording, manual capture, or maintenance
- Unlike
-
Loom which requires re-recording after every product change and suffers from catastrophic technical reliability issues post-Atlassian acquisitionNavattic which requires manual screenshot capture and fiddly maintenance when products updateKarumi which requires sales team setup, tight positioning, and feeding scripts/objection docs before it works
- We deliver
-
Instant demo availability without scheduling friction—prospects see features immediatelyZero-touch demo maintenance—demos auto-update when you ship new featuresProduct Manager-specific workflows like version comparison demos and stakeholder-specific views
- So that
- Product Managers can focus on building great features instead of becoming demo experts, and prospects can see product value instantly without waiting days for calendar slots
The Problem
Product Managers waste hours manually preparing demos, worrying about environment failures during live calls, and constantly remaking demo materials every time the product updates. The gap between a prospect wanting to see a feature and someone being available to show it is where deals quietly leak out to competitors who can respond faster.
“The gap between a prospect wanting a demo and someone being awake to give it is where deals quietly leak out.”
G2 Review ↗“What I appreciate most is how it removes the stress from live demos. Karumi joins the call, presents the product in a clear manner, and adjusts to whatever the customer is interested in. There's no need for preparation, no worries about demo environments failing, and no last-minute rushing.”
G2 Review ↗“We were losing demo requests to lag. Someone raised their hand, waited days for a calendar slot, and cooled off or went to a competitor.”
G2 Review ↗“Can be fiddly managing updates, hopefully this can be automated with AI in future to make demos easier to maintain when the product is constantly getting updated.”
G2 Review ↗“Gone are the days when we had to redo videos from start to finish every time our platform got an update or UI refresh.”
G2 Review ↗“Honestly, the best part is that there's no 'book a time' step, you're in a live demo instantly.”
G2 Review ↗“Instead of prepping environments or trying to tailor every session manually, the AI runs a clean, personalized demo each time.”
G2 Review ↗“Constant technical issues. Every single time I try to use it there is a problem but unfortunately clients use the videos I've made them so I am stuck with this garbage. I am always uninstalling, reinstalling, mucking about trying to get it working.”
Trustpilot Review ↗“I have never written a review on trustpilot before but I have been compelled to do so because I am grieving the way Loom used to be. I, nor my clients, ever had any issues with Loom until Atlassian got involved. Sometimes I get locked out of my account and there is a loop where I authenticate my account and I go right back to the same screen.”
Trustpilot Review ↗“It is not always possible for our internal team to be available whenever someone wants a demo, especially when dealing with prospects from different parts of the world.”
G2 Review ↗Market Signals
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Competitors
Interactive demo platform for creating self-guided product walkthroughs from live product screenshots, enabling sales/marketing teams to show product value without live demos
AI sales agent that runs live, personalized product demos 24/7 across time zones and languages, eliminating scheduling friction and manual demo prep
Async video messaging tool for screen and camera recording, positioned as meeting replacement for quick walkthroughs and explanations (now owned by Atlassian)
How the offer ladders up
Analyze your current demo process and get a personalized report showing how much time you're wasting on demo prep, maintenance, and scheduling—plus benchmarks from similar companies
Connect one product URL, generate up to 5 interactive demos with auto-updates, basic branding, and analytics. Perfect for solo PMs or small teams testing the concept.
Unlimited demos, full branding customization, version comparison demos, stakeholder-specific views, CRM integration, priority support, and advanced analytics. For Product teams of 3-10 people.
Everything in Professional plus white-label demos, custom domain, SSO, dedicated success manager, API access, and custom integrations with internal tools. For Product orgs 10+ people or agencies serving multiple clients.
Value Equation Breakdown
Alex Hormozi's framework for understanding if an idea will be easy to sell. Higher scores = easier sell.
7.5/10
↑Maximize these
Product Managers ship features and demos update automatically within hours, prospects can explore interactive demos instantly without booking calls, and demo maintenance time drops from hours per week to zero—all while maintaining brand consistency and up-to-date product accuracy
High for basic demo generation, medium for complex enterprise products—research shows strong demand (Karumi runs 100-200 demos/month, Navattic users cite time savings) but AI-powered auto-capture is unproven at scale. Early users will likely be Series A-C SaaS companies with browser-based products.
↓Minimize these
Initial demo creation: hours to days for setup, then instant for updates. Full value realization: 2-4 weeks as you replace existing demo workflows and prospects start engaging with self-service demos. Faster than Navattic (requires manual capture) but slower than Loom (instant recording, though requires re-recording for updates).
Low switching cost for greenfield (no existing demo infrastructure), medium for teams migrating from Loom/Navattic (need to recreate demos in new format). Initial effort: connect product URL, configure branding, review AI-generated demos. Ongoing effort: near-zero if auto-updates work as promised, otherwise falls back to Navattic-level maintenance burden.
Alex Hormozi's Value Equation from $100M Offers. The higher your score, the easier your offer is to sell.
Understanding the Value Ladder
The Value Ladder structures your offers in ascending levels of value and price. Start with something irresistible and low-barrier, then build trust and deliver more value at each step up.
Why it works
The stages
Free value that builds trust and captures leads.
Low-ticket product that converts leads into buyers.
Your main product delivering the full solution.
Ongoing value through memberships or add-ons.
Premium, high-ticket solution for your best customers.
Framework: Russell Brunson — DotCom Secrets