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Find someone who started where you are

Who they were, how long it took, and the steps in the order they took them.

$100K/mo
5 yrs in · $0 → $100K/mo in 2.5 years, over $1M annual revenue
What's the product
M Magai logo
Magai
AI SaaS
An AI platform that gives you access to all the top AI models (ChatGPT, Claude, Flux, etc.) in one subscription, solving the subscription fatigue problem and adding quality-of-life features ChatGPT lacked.
The founder
Dustin Stout
Dustin Stout, a Founder of Magai

Dustin grew up in small-town Pennsylvania, moved to California to pursue acting, hated waiting tables, and started a marketing agency instead. He taught himself web design and marketing, then pivoted to building digital products after realizing his perfectionism didn't scale with client work. His first digital product was a WordPress plugin company in 2014. After exiting that partnership, he launched two products that failed miserably, leaving him broke and unsure if he had anything left to give — until the idea for Magai hit him.

The playbook — 4 steps

The exact 8-week no-code build process Dustin used to go from broke and non-technical to $3K in month one, including the online course, the Bubble + code combo, and the affiliate program structure that drove early growth.

Pulling these apart takes real hours. Members cover them — and get every step, in order, with the numbers.

Join Builders $90 a year
$25K/mo
6 yrs in · 0 → $25K MRR in ~3 years, 20K users, 4,400 paid customers

A member's product — revealed inside.

The playbook — 5 steps
5 steps · members only Join to read it
$75K/mo
3 yrs in · 0 → $75K MRR in 18 months, serving 1,000 paying customers and 30,000 total users

A member's product — revealed inside.

The playbook — 7 steps
7 steps · members only Join to read it
$566.7K/mo
4 yrs in · 0 → $1M ARR in 117 days, now $6.8M ARR

A member's product — revealed inside.

The playbook — 7 steps
7 steps · members only Join to read it
$1.3M/mo
5 yrs in · $650K revenue in year one (2022) → $15M in year two (2023), millions in profit, zero paid ads

A member's product — revealed inside.

The playbook — 4 steps
4 steps · members only Join to read it
$150K/mo
4 yrs in · 1M users in 6 months, peaked at $150K MRR; second app Sprout hit $250K MRR in 8 months

A member's product — revealed inside.

The playbook — 4 steps
4 steps · members only Join to read it
$150K/mo
12 yrs in · $1.8M/year from 20 apps, 17K active subscribers, 90K+ sites using the plugins

A member's product — revealed inside.

The playbook — 6 steps
6 steps · members only Join to read it
$400K/mo
4 yrs in · 0 → $440K/month in 2 years with 70K+ subscribers

A member's product — revealed inside.

The playbook — 5 steps
5 steps · members only Join to read it
$12K/mo
$12K MRR from a Photoshop plugin, built from a freelance script

A member's product — revealed inside.

The playbook — 6 steps
6 steps · members only Join to read it
$30K/mo
2 yrs in · 0 → $30K/mo in 4 months, all organic

A member's product — revealed inside.

The playbook — 4 steps
4 steps · members only Join to read it
$18K/mo
2 yrs in · 0 → $18K/mo in 8 months, 127K downloads, peaked at #3 free productivity app in Taiwan

A member's product — revealed inside.

The playbook — 4 steps
4 steps · members only Join to read it
$140K/mo
2 yrs in · 0 → $140K MRR in 15 months, 1.8M users, ~100K meetups

A member's product — revealed inside.

The playbook — 4 steps
4 steps · members only Join to read it
$10.4K/mo
3 yrs in · 0 → $120K ARR in 10 months across 3 apps

A member's product — revealed inside.

The playbook — 5 steps
5 steps · members only Join to read it
$20K/mo
16 months in · 0 → $20K MRR in 6 months, 58K downloads, 6.7K reviews (4.9★)

A member's product — revealed inside.

The playbook — 6 steps
6 steps · members only Join to read it
$12K/mo
2 yrs in · 0 → $12K MRR in 5 months, 60K downloads, 900 paying customers

A member's product — revealed inside.

The playbook — 5 steps
5 steps · members only Join to read it
$333.3K/mo
$0 → $4M ARR in one year after repositioning

A member's product — revealed inside.

The playbook — 4 steps
4 steps · members only Join to read it
$9.5K/mo
2 yrs in · $120K in 24 hours at launch → $9K–$10K MRR
What's the product
F Floga logo
Floga
Health & Fitness
A mobile app for yoga teachers and practitioners to build personalized sequences and practice mindfully, with guided videos and intelligent pose suggestions.
The founder
Umberto Mezzadra
Umberto Mezzadra, a Founder of Floga

Umberto studied economics and had a brief stint in corporate before raising seed funding for a startup that failed in 2012. He then left tech entirely—became a ski instructor, worked as a fashion photographer—before returning to startups in 2016 as an advertising and growth strategist. In 2020, during COVID, he and his girlfriend launched Play Pause Be, a physical yoga product brand that made $200K in its first month on Kickstarter. A year and a half ago, he sketched the concept for Floga, his first mobile app, despite having zero mobile app experience.

The playbook — 6 steps
  1. 1

    $200K Kickstarter → yoga app idea

  2. 2

    Validated with 5–10 unbiased customer calls

  3. 3

    Built content buffer before any promotion

  4. 4
    The unlock

    5-week email sequence → $120K in 24 hours

+2 more — read the full playbook
ChannelEmail sequences · Pre-launch content (blog posts, videos) · Lead generation · Telegram community
Stack F Flutter logo Flutter F Firebase logo Firebase R RevenueCat logo RevenueCat V Vimeo logo Vimeo O OneSignal logo OneSignal
Open the playbook
$13K/mo
3 yrs in · 0 → $10K/month in 6 months from one Reddit post; $155K revenue in first year with zero ad spend

A member's product — revealed inside.

The playbook — 5 steps
5 steps · members only Join to read it
$140K/mo
0 → $1.7M ARR serving 1,400+ customers, saved $10M+ in state taxes

A member's product — revealed inside.

The playbook — 4 steps
4 steps · members only Join to read it
$33.3K/mo
2 yrs in · 0 → $100K revenue in 90 days

A member's product — revealed inside.

The playbook — 5 steps
5 steps · members only Join to read it
$50K/mo
4 yrs in · $597 AUD → $63K AUD/mo in 12 months

A member's product — revealed inside.

The playbook — 6 steps
6 steps · members only Join to read it
$10K/mo
0 → $10K MRR in 3–4 months
What's the product
L Lancer logo
Lancer
AI automation / SaaS
An AI agent that automates job discovery, qualifying, and bidding on Upwork for freelancers and agencies.
The founder
Ivan Nedlekovski
Ivan Nedlekovski, a Founder of Lancer

Ivan ran MB Masters, a software development agency in Macedonia, for 5 years — grew it past 7 figures and nearly 20 employees, all fueled by Upwork leads. He spent years qualifying jobs and writing proposals on the platform, wasting 10+ hours a week on repetitive work. When he realized an AI agent could do it 10x faster, he built Lancer in a weekend as an internal tool, tested it with agency-owner friends who closed five-figure clients in 2 weeks, then launched it as a standalone product.

The playbook — 4 steps
  1. 1

    Built weekend MVP to kill 10 hrs/week on Upwork

  2. 2

    Launched at $79–$500/mo, hit $10K MRR month 3

  3. 3
    The unlock

    2 Upwork coaches drove most revenue as affiliates

  4. 4

    Tracked affiliates with Tolt, paid 20–30% lifetime

Read the full playbook
ChannelUpwork coach affiliates · cold LinkedIn outreach · connector strategy (no paid ads)
Stack T TypeScript logo TypeScript N Next.js logo Next.js N Node.js logo Node.js G GCP logo GCP F Firestore logo Firestore C Cursor with Claude Opus 4.5 logo Cursor with Claude Opus 4.5 O OpenRouter (LLM APIs) logo OpenRouter (LLM APIs) H Hetzner logo Hetzner E Elastic Search logo Elastic Search T Tolt (affiliate software) logo Tolt (affiliate software)
Open the playbook
$143K/mo
$21K → $143K MRR in 4 months after pivoting to agentic SaaS
What's the product
P Postiz logo
Postiz
Social Media Marketing SaaS
Social media scheduling tool that works through AI agents (Claude, ChatGPT, etc.) instead of manual posting — now posts to 30+ platforms automatically.
The founder
Nevo
Nevo, a Founder of Postiz

Nevo is a self-described "hype guy" who watches trends closely and experiments fast. He spent a year and a half grinding Postiz to $21K MRR as a standard social media scheduler, then pivoted hard into agentic SaaS when he saw OpenClaw blow up on X — and the business exploded to $143K MRR in just 4 months.

The playbook — 6 steps
  1. 1

    18 months grinding to $21K MRR as standard scheduler

  2. 2
    The unlock

    One viral X article → 700 daily trials

  3. 3

    Scaled X articles with paid influencer reposts

  4. 4

    Listed API in Claude/ChatGPT marketplaces → agent discovery

+2 more — read the full playbook
ChannelX (Twitter) articles · Paid influencer reposts on X · Claude and ChatGPT marketplaces · API listings for AI agents
Open the playbook